Agency-branded social media aggregator for Fallon. Built in partnership with Sierra Bravo, Skimmer launched as a showcase project for Adobe's new development platform AIR. Over 18K downloads in first 2 weeks and 35M digital impressions in first 2 months. Traffic to Fallon.com went from an average of 300 to over 15K the day after launch. With Chris Wiggins, Brenda Fogg, and many others.