SOCIAL EXPERIMENT / The lure of a 100K job doesn't always attract the best candidates. 

 
 
 

TheLadders is a job recruitment site that focuses on 100K+ jobs.  To demonstrate the indiscriminate attracting power of $100K we placed a plexiglass box containing $100,000 of very real cash in Columbus Park in Brooklyn for one day, seemingly unguarded - except for 10 hidden cameras, our crew, and a security guard for backup.

The resulting video was packed in a clear gift box filled with $100k in (fake) bills and hand delivered to recruiting managers at Fortune 1000 companies with the message: TheLadders makes sure you get the best candidates, not just the ones who see dollar bills. With: Simon Roseblade and Bobby Applebee. 

 
 
 
 

TELEVISION COMMERCIALS for LittleBits, Nike, Haagen Dazs, AMEX, General Motors, Microsoft and more 

 

 
 

 

 

LITTLEBITS: Selling a $200 electronics and craft kit to the both moms and pre-teens

 
 
 

LITTLEBITS: How you sell a $200 electronics kit to teens and parents. With Youtube influencers and content appropriate for a pre-teens melted mind alongside parent videos targeted to parent bloggers. branded content and Youtube influencers, 

 
 

PRINT, POSTERS & OUT OF HOME for Nike, Travelzoo, Polaroid, Heineken, Hewlett Packard and many many more...