TheLadders is a job recruitment site that focuses on 100K+ jobs.  To demonstrate the indiscriminate attracting power of $100K we placed a plexiglass box containing $100,000 of very real cash in Columbus Park in Brooklyn for one day, seemingly unguarded - except for 10 hidden cameras, our crew, and a security guard for backup.


The resulting video was packed in a clear gift box filled with $100k in (fake) bills and hand delivered to recruiting managers at Fortune 1000 companies with the message: TheLadders makes sure you get the best candidates, not just the ones who see dollar bills. With: Simon Roseblade and Bobby Applebee.