Four months, six states and hundreds of businesses drove signatures to help designate Route 66 a National Historic Trail.
Owned and paid social sparked a 160% increase in engagement and a 4000% bump in follows. Press from Food & Wine, CNN, Associated Press, Food Network, I Heart Radio, Yahoo and more drove over 1B total impressions, with 600M from earned alone.
With: The extended DCX Team, Superbloom House, Dorothy Creative, Ketchum, and many others.
