KlikKlik and METL were jewelry kits of polished neodymium magnets of different shapes and sizes that could be arranged and rearranged to make an infinite variety of super cool jewelry designs.
My partner and I created the product and brand, secured funding for launch, sourced, manufactured and marketed kits through online and retail channels. We were so excited.
Shortly after launch a 3-year-old boy ate two similar magnets. He was fine. But soon thereafter the FDA restricted import of small neodymium magnets. So, that was that.
