KlikKlik and METL were jewelry kits of polished neodymium magnets that could be rearranged to make an infinite variety of super cool jewelry designs.
My partner and I created the product and brand, secured funding for launch, sourced, manufactured and marketed kits through online and retail channels. We were so excited.
Shortly after launch a 3-year-old boy ate two neodymium magnets. He was fine. Soon thereafter the FDA restricted import of such magnets. So, that was that.
