Building a marketing function and content engine to reshape a bold startup as into established name brand in defense tech.
Built PDW's brand and marketing function as the company scaled from startup to an established name in defense tech. Led a team across brand, content, social, digital, PR, field events, and growth. Drove strategic narrative and positioning to successfully differentiate PDW in a competitive, growing sector.
My interest in drones and technical fluency in product and capabilities fueled a engineering-led brand story from a company that deeply understood the evolution of the battle space and requirements of the people who operate on the front lines.
Led editorial and content strategy, building credibility and differentiation in the defense tech space.
Built the martech stack across automation, brand, CRM, and operations.
Drove budget, resourcing, and channel strategy across paid, owned, and earned.
Technical fluency in product and capability story fueled engineering-led brand.
