A performance-led brand story for an ambitious drone startup.
Led brand and marketing for Performance Drone Works, a drone company scaling from startup to established name in defense tech.
Drove strategic narrative and positioning to differentiate Performance Drone Works in a competitive, growing sector.
Led team and built content engine to execute across brand, product, social, digital, press, field events, recruitment and growth.
Editorial strategy and content quality built credibility with industry and investors, and earned trust among operators and engineers.
