I&CO / Pokemon

Gamifying Recruitment
Career Builder helped UPS fill twenty thousand jobs a year, from delivery personnel to warehouse workers to logistics experts. We proposed this game to help engage potential employees and make them aware of the range of careers and career advancements available at UPS. Imagine how much fun engaging with your sleep patterns could be?

ALARMclock Wakes You Up
ALARMclock was a concept we took from concept to crowdfunding to software development and hardware design and manufacture. While intended for a very different target audience and use case than a gamified sleep aid, it is an example of using a data-connected device in the service of engaging and motivating behavioral change.

Indeed Says “You Got This”
Indeed was the world’s largest job marketplace, but there was no real ideology behind the brand. In this campaign we sympathized with the challenges people face in an upended job market, and created an emotional story of reassurance: Just like getting the right amount of sleep, job searching can have its ups and downs - and we’re here to help.

Iconic Insurance Coverage
The ins and outs of selling insurance is a functional necessity: when things go bad, insurance covers your losses. While the business is grounded in the reality of life’s hiccups, we chose to tell the story of reassurance with a touch of magic. Insurance, like tracking your sleep, shouldn’t be a stress filled chore. It can be magical.

Reimagine Jewelry
KlikKlik and METL were jewelry kits of polished neodymium magnets of different shapes and sizes that could be arranged and rearranged to make an infinite variety of super cool jewelry designs. It was a whole new way to think about jewelry, just like Pokemon Sleep is a whole new way to think about optimizing your sleep.

Escape The Ordinary - Founded by an organic farmer, Tractor is helping remove harmful chemicals from the global food system. This can be a pretty dry and preachy story, but instead we focused on the emotion of finding your way through the bad stuff to get to the good stuff. For many people, the stress of not getting enough sleep can actually lead to more stress. Maybe a little animated friend can help you break the cycle.